Where Every Letter Counts
Derived from Sanskrit word ‘Akshar’, meaning letter, our name embodies the magic of keywords.
The Story Behind Akshri
From IIT Kanpur to Impact-Driven Entrepreneurship
I began my journey as an engineering student at IIT Kanpur, full of curiosity and a hunger to build things that matter. After graduation, I worked with global giants like Infosys and Honeywell, which gave me a strong foundation.
The Entrepreneurial Leap
Corporate life was enriching, but the urge to build something of my own kept growing. The entrepreneurial bug bit hard, leading me to launch 3 successful startups—each one a stepping stone in learning, unlearning, and innovating.
- Startup 1: JiyoFullest
- Startup 2: BulletProof Your Startup
- Startup 3: Interview Cracker – where the real growth journey began!
The Frustration with Digital Marketing 💔
At Interview Cracker, we hit a wall—organic traffic was barely touching 200–300 clicks/month despite:
- Hiring 3 reputed digital marketing agencies
- Building an in-house team
- Spending 1.5 years and a good chunk of our budget
The common excuse? “It’s a competitive industry.”
One fine day, I made a tough but necessary decision: I fired all of them.
Yes, it was painful. But startup founders must be accountable for every single penny.
The Breakthrough: 250 to 24,000 Clicks in 4 Months (Part-Time!)
Here’s the kicker:
I had never done digital marketing before. Not even the basics.
But my analytical mind and love for learning kicked in. I started experimenting on our live website during weekends, while still being the full-time CEO of the startup.
📈 Result? 24000+ Monthly Clicks in Just 4 Months
From 250/month to 24,000/month in just 4 months—
No paid ads. No external agency.
Just smart, organic strategies and relentless experimentation.
🌟 The First Domino: Helping a Friend & Discovering a Passion
A founder friend struggling with paid ads asked for help. Her e-commerce biz needed organic growth. Challenge accepted! Another learning spree later—20 organic purchases in Month 1. The rush of solving “impossible” growth puzzles? Addictive.
That was the lightbulb moment. 💡
Scaling Impact: From 3,000 Visits/Day to 1 Million Clicks & ₹1.2Cr Leads
Word spread. New challenges poured in:
- B2B Client: Generated ₹1.2Cr worth of leads in 3 months through hyper-targeted SEO.
- Traffic Explosion: Scaled a B2C AI Tools site from 3,000 visits/day to 1 million/day organically.
- Diverse Industries: Mastered niches like SaaS, AI tools, healthcare, finance, edtech and even art!
Building a Tribe of Growth Mavericks 🤝
Today, we’re a team of experiment-driven thinkers who thrive on:
- Deep-dive analytics
- No-excuses ownership (burned that lesson into our DNA).
- Relentless curiosity (because algorithms never sleep).
What’s Next? Your Story, Maybe? 🔮
Turn Searches Into Sales
